Volkswagen have come up with a great new viral video campaign called “Fast Lane”. According to the company, “Fast Lane is dedicated to everyone who loves to go beyond the regular, who is curious for new stuff and who simply enjoys to speed it all up a little. FAST LANE – Driven by fun.”
Take a look at the following three videos – in each one a team modifies a humdrum regularity of our day-to-day life, all with the aim of making life a little bit faster and a bit more fun. Each video carries the slogan “Dedicated to everyone who enjoys speeding life up a little.”
First up – affixing skateboards to shopping trolleys…
Fast lane – The shopping carts:
Next, causing an elevator journey to make you feel a bit like an astronaut…
Fast lane – The elevator
And finally, making access to a Tube station that much more entertaining and speedy…
Fast lane – The slide
I think it’s a great concept, if purely for the fact that it would really perk up your day if you stumbled across this sort of thing! 10 points.
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More campaign info on the official Facebook page – facebook.com/volkswagen
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[...] This post was mentioned on Twitter by Gerhard Potgieter, Daryl Brown. Daryl Brown said: Volkswagen's Fast Lane campaign is absolutely brilliant http://bit.ly/baND17 via @diekloon [...]