CarFind.co.za – I’m speaking to you in particular. Fog horn-esque noise blaring followed by a crappy sales pitch followed by more blaring.
That’s it? That’s your whole ad? Sure it worked, I remembered your brand. But guess what – I refuse to use your company on principle because your ad annoys me so. Unlucky.
And they’re not alone in this – it seems that the majority of companies that use radio advertising to get their products out there are just as guilty of crappy radio adverts.
Can someone puhleeeze explain to me why so very many ads are read/performed/destroyed by Sandton tartlet hussies who seem incapable of speaking properly? You know the ones I mean – nasal “hello dearie, wherever did you get those goooorgeous new tyres on your car” aural torture. STOP IT! I’ll buy your kak, I swear! Just stop with the shitty ads!
And whoever (i) writes the radio scripts, and (ii) does the voice casting for any ad that’s meant to “appeal to the youth” needs to be hung, drawn and quartered. Slowly. Here’s a fictional, but scarily accurate, example: doef doef doef techno tune plays in the background… “Yo yo yo! Check out my new MP3 device yo. All the chicks are going to think I’m the coolest because I have a fancy new MP3 player and also washed with Brand Kak chorb wash (coz my acne was acute, but this stuff is magic). Doef doef doef.
Really? F’off.
Spend some money on someone who can actually come up with a proper radio campaign, or get lost. And take your kak product with you.
I have spoken.
